Privacy Policy

1. Scope

This policy applies to personal information processed by Supreme Shorts via our website at SupremeShorts.com and related communications (email, forms, and social interactions). By accessing our services, you agree to this policy. If you do not agree, please discontinue use.

2. Information We Collect

2.1 Information you provide to us

• Account and order details: name, shipping address, billing address, email, phone, order history.
• Payments: We use third-party payment processors to handle payments. We do not store full credit/debit card numbers on our servers.
• Customer support: messages, email address, and any information you choose to provide.
• Marketing preferences: newsletter subscription status and related preferences.
• Content you submit: product questions, reviews, survey responses.

2.2 Information collected automatically

• Device and usage: IP address, browser type, device identifiers, pages viewed, referring/exit pages, timestamps, and general location based on IP.
• Cookies, pixels, and similar technologies: see “Cookies & Similar Technologies” below.

2.3 Information from third parties

• Payment processors and fraud prevention partners (to confirm payment and reduce fraud).
• Analytics and advertising partners (aggregated insights, audience measurement).
• Logistics and fulfillment providers (shipping status and delivery confirmations).

3. How We Use Information

• Provide, operate, and improve our website, products, and services.
• Process orders, payments, discounts, refunds, and returns.
• Authenticate, prevent fraud, and enhance security.
• Personalize content and product recommendations.
• Communicate with you about orders, account updates, and service notices.
• Send marketing communications (with consent where required) and measure campaign performance.
• Comply with legal obligations and enforce our policies.

3.1 Legal bases for processing (EEA/UK/Switzerland)

• Performance of a contract (e.g., to fulfill your order).
• Legitimate interests (e.g., website security, improvements, limited marketing).
• Consent (e.g., non-essential cookies, email marketing where required).
• Legal obligation (e.g., tax and compliance requirements).

4. Cookies & Similar Technologies

We use cookies, pixels, and local storage to run our site and understand how it’s used. You can manage your preferences at any time.

• Essential: required for core site functionality (cart, checkout, security). Cannot be disabled.
• Performance/Analytics: help us measure traffic and improve the site.
• Functional: remember preferences and enhance features.
• Advertising: personalize ads and measure effectiveness.

Manage your settings: Open Cookie Preferences

You can also control cookies via your browser settings and industry opt-out tools (see “Analytics, Advertising & Social”). Blocking some cookies may impact your experience.

5. Analytics, Advertising & Social

We may use analytics to understand site performance and advertising partners to reach interested audiences.

• Analytics (e.g., Google Analytics): measures visits and interactions in aggregate. Opt-out: https://tools.google.com/dlpage/gaoptout
• Advertising platforms (e.g., Google, Meta): ad delivery and measurement. Controls: https://myadcenter.google.com and https://www.facebook.com/adpreferences
• Social features: if you click external social links or widgets, their privacy policies govern your use.

Do Not Track: We currently do not respond to DNT signals due to lack of a consistent industry standard.

6. How We Share Information

• Service providers: hosting, payment processing, fulfillment/shipping, email delivery, analytics, and customer support—bound by contractual confidentiality and security obligations.
• Advertising partners: only with appropriate legal basis (e.g., consent where required).
• Business transfers: in connection with a merger, acquisition, or sale of assets.
• Legal compliance: to comply with laws or respond to lawful requests and protect rights, property, or safety.

We do not sell your personal information for money. Where “sale” or “sharing” is defined broadly (e.g., CCPA), you may have the right to opt out—see “California Privacy.”

7. Data Retention

We retain personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary by data category and legal requirements.

8. Security

We implement administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure. Please use unique, strong passwords and notify us of any suspected unauthorized activity.

9. International Transfers

Your information may be processed in countries other than your own. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) to protect personal information transferred internationally.

10. Your Rights & Choices

10.1 Marketing preferences

You can unsubscribe from marketing emails via the link in our emails or by contacting us. You will still receive transactional emails (e.g., order updates).

10.2 Cookies

Adjust preferences any time via the “Cookie Preferences” button above or your browser settings.

10.3 EEA/UK/Swiss residents

You may request access, correction, deletion, restriction, or portability of your personal information, and object to certain processing. You may also withdraw consent at any time where processing is based on consent.

To exercise rights, email: [email protected]. You may also lodge a complaint with your local supervisory authority.

11. California Privacy (CCPA/CPRA)

California residents have the right to:

• Know the categories of personal information we collect, use, disclose, or “share.”
• Access and receive details about specific pieces of personal information.
• Request deletion or correction of personal information.
• Opt out of “sale” or “sharing” of personal information for cross-context behavioral advertising.
• Not be discriminated against for exercising these rights.

Categories we may collect: identifiers (e.g., name, email, IP), commercial information (orders), internet activity (browsing interactions), geolocation (approximate), and inferences (preferences). We use service providers and may “share” identifiers and internet activity for advertising purposes where permitted by law and with appropriate controls.

To submit a request or opt out, contact [email protected] or use: Do Not Sell or Share My Personal Information

We do not knowingly process sensitive personal information for purposes beyond those allowed under California law.

12. Nevada Privacy

Nevada residents may opt out of the sale of certain personal information. We do not currently sell personal information as defined under Nevada law, but you may still contact us at [email protected] with “Nevada Privacy Request” in the subject line.

13. Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

14. Third-Party Links

Our site may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their policies before providing personal information.

15. Changes to This Policy

We may update this policy to reflect changes to our practices, technologies, or legal requirements. We will post updates here with a new “Last updated” date. Significant changes may be communicated by additional notice.

16. Contact Us

Questions or requests regarding this policy can be sent to: